TOO FACED
BRAND ACTIVATION: PEACHES & CREAM
Too Faced makeup:
Peachy beauty activation brief
Objective:
To promote their new Peaches and Cream product range among beauty enthusiasts, influencers and press,.
Drive engagement among their target demographic (Millennials and Gen Z). Increase brand awareness across in-store and digital channels and create demand.
Key Features:
Live demonstrations of the new Peaches and Cream product range.
Interaction with Too Faced Beauty experts.
Goodie bags fulled with Too Faced goodies for attendees.
Attracted guests like Karen Harding and Camden Cox.
Attendance of beauty journalists
Camden Cox with her Peaches and Cream palette
The Too Faced Peaches and Cream activation successfully achieved its goals of engaging with the target demographic, increasing brand awareness, and driving demand.
The event generated significant buzz and sales, laying a strong foundation for future brand activations.
Results:
Attendance: Over 200+ attendees over 2 days.
UGC content: Significant user-generated content shared on Instagram stories and main feed.
Product performance: Sell out of the most popular product, Peachy Lips.
Sales: Generated over £5k in sales through website purchases, with a 200% increase in traffic.
Demand: A waiting list of 300+ names for the product.
